(Joseph) Rudyard Kipling (1865 - 1936) is best known for his prowess as a story teller. Indeed, he was the first British writer to be honoured as a Nobel Laureate for his literary work. Jungle Book and Just So Stories have become timeless masterpieces.

However, the quotation on our home page derives, we believe, from his time spent as editor of the Civil and Military Gazette of Lahore, India. He was asked how he wrote stories so rich in realism.

His reply has been an influence on many an aspiring journalist, and indeed to all of us who are in the business of matching products to needs.